What is sms api ?
SMS means Short Message Service and are generally 160 character texts sent between mobile phones. SMS uses a unique network that alerts the recipient the second the message arrives. SMS is a very fast and personal communication method on par with a phone call in perceived trust.
What is SMS Marketing?
SMS marketing may be the practice of creating lists of mobile numbers than sending SMS advertising messages to those lists. Lists can be built in many ways but you can find compliance rules set by the ACMA on what people consent to be opted into your lists. Unsolicited commercial messages delivered to one is called spam and is illegal under the Australian Spam Act 2003.
Mobile marketers usually use an online SMS system to manage the SMS sending process. These bulk SMS systems range in cost and functionality. The best SMS marketing platforms have an excellent combination of cheap SMS and web SMS features. Be sure you only deal with an established SMS gateway as delivery reliability may differ a lot.
Several types of SMS delivery
There are two main types of online SMS delivery. Direct connection where in fact the SMS gateway is plugged straight into the telco’s in your country, and International routing. International routes are operated by SMS aggregators which a gateway can utilise to deliver more cost effective SMS marketing than direct connection.
Some international routes can be quite unreliable and some providers will offer extremely cheap prices nevertheless, you may end up paying the same as a more reliable connection as you still purchase messages not delivered.
The very best bulk SMS service could have a combination of top quality international routing and cheap sms prices. When you have a service that will require guaranteed delivery such as a crisis or alert service you then should work with a direct local connection, despite the fact that this is still not 100% guaranteed to deliver it will give you the highest percentage of success.
It will generally cost double though.They are just the basics but building on these basics you can develop sophisticated mobile marketing campaigns that may quickly build great lists of loyal customers. So long as you keep your lists clean and respect your recipients wishes to stop receiving text messages from afterward you you should have great success.